The Customer Benefit Model (CBM) is an Eco-efficiency method developed by Teijin Aramid and Ecomatters and certified by TÜV Rheinland to identify financial and environmental advantages of The Teijin products and materials. This information can support the value proposition of products and significantly enhances their design and marketing strategies.
The model includes an interactive quantification tool to calculate the financial and environmental performance of products throughout the entire value chain. Tools such as this are great for assisting marketing purposes, as different materials and scenarios can be easily tested. Because the tool allows for the adjustment of input parameters, the economic and environmental performance of the products can be easily demonstrated for different scenarios.
The results of the study have supported the environmental product claims of Teijin products for a number of applications so far. This, combined with the value propositions, has been used to effectively communicate these in business-to-business marketing for gas bottles, conveyor belts, mining cables and composite pipes, among others.
Ecomatters performed a Customer Benefit Model as part of an integrated sustainability assessment of Low8 gas cylinders in collaboration with Teijin Aramid and ALE Delft. The Low8 gas cylinders are a new generation of low-weight composite pressure vessels developed as Teijin Aramid’s flagship para-aramid product.
For the project, the Low8 cylinders (made with low-weight composite) were compared to their steel counterparts. The steel was considered the business-as-usual solution, and it was tested to determine whether the composite offered any ecological benefits. The results indicated a significant advantage of the composite solution over the steel versions with regards to both financial and environmental performance, including a lower environmental footprint and cost of ownership.
The key deliverable of the project is an interactive customisable marketing tool, supporting the value proposition of Low8 cylinders in a variety of changing scenarios.
“The Customer Benefit Model also provides an opportunity to include the effect of potential changes in the circumstances. This makes it easy to adapt it to specific circumstances in different countries, as well as varying factors such as size.”
– Jan Jaap Koppert, CEO of ALE Delft
The Customer Benefit Model was also applied to quantify the energy savings of conveyor belts when steel-cord carcasses are replaced by Twaron aramid-fabric alternatives. The model shows that a low environmental impact can go hand-in-hand with a sound business case, in terms of both total cost of ownership and carbon footprint.
The Customer Benefit Model integrated the energy models developed by Teijin Aramid together with Professor Lodewijks (TU Delft). This resulted in a model that reflects real-life operations to quantify the related costs and CO2 savings. The model offers great flexibility by adapting to the specific characteristics of different conveyor belt installations, including design parameters, operational data and ambient data. This provides mining companies with accurate data to support decision making in relation with their conveyor belt installations.
This Customer Benefit Model has been expanded to develop an online interactive tool to estimate the economic and environmental benefits of using Twaron-reinfored conveyor belts in mining operations. This powerful marketing and sales tool supports the value proposition of Teijin by providing customers with a customised analysis of their operations in just five minutes.
Infographic – Customer Benefit Model