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Cracking down on plastic waste – Ecomatters joins “eCircular”

Ecomatters is proud to announce its contribution to eCircular, an EIT Climate-KIC programme promoting a more circular approach to plastic-based material systems.

The project aims to explore and use innovative digital tools to improve plastic material optimisation and waste prevention. These technologies include: blockchain solutions or cloud base services for improved market transparency, data analytics for simulation and forecast applications, and cyber physical systems for improved reuse and remanufacturing business models. According to Kirsten Dunlop, CEO at EIT Climate-KIC:

“The programme seeks to strongly contribute to the European strategy for plastics in a circular economy. It gathers and unites the relevant actors on a powerful platform to overcome major barriers, different knowledge bases, and priorities.”

The Challenge

49 million tons of plastic were used in the EU in 2015 for packaging, building and construction, electronics and the automotive industry. Currently, less than 40% is recycled, 30% is incinerated for energy recovery and the remaining portion is land filled. While the quality of recycled plastics is increasing, the overall reuse of recycled plastics remains low. Only 6% of new plastic materials come from recycling. That is, 95% of the potential economic value in plastic packaging is currently going to waste.

What we do

The eCircular Flagship aims at accelerating the circularity of plastic-based material systems and decreasing plastic waste generation. The vision is to reach a carbon-neutral material system by 2050 through radical digital innovation and up-scaling for waste prevention. Digital technologies foster traceability of materials and products and allow for accurate information flows on  qualities and availability. This reduces the fragmentation of knowledge and regulation and improves market transparency. This digital transformation can enable a quicker transition towards plastic waste reduction and increased reuse rates.

Sira Saccani, EIT Climate KIC’s Director of Sustainable Production Systems, adds that the programme “aims to transform the plastics value chain, addressing current structural inefficiencies through innovative business models & eco-design, as well as supporting the shift to new consumer choices and behaviours.”

Looking for partners

eCircular is looking for partners interested in helping create shared targets and priorities, and develop commitment mechanisms and awareness for business, academia and politicians. Together, we will explore, foster, and evaluate instruments to improve waste prevention in the plastic life cycles and circularity itself.

We will kick-off by identifying common issues and creating a business ecosystem to promote new strategies in the most relevant industries. This involves gathering like-minded businesses interested in optimising plastic use in their logistical systems and across their supply chain operations. The next step will be to zoom in and demonstrate the potential for circularity of plastics by applying certain digital solutions to selected supply chains.

Whether you are a business, a public authority, development agency, trade association or from an academic or circular economy-oriented NGO, we would look forward to working with you on innovative solutions for plastic use optimization, implementation of digital technologies and circular business models.

For more information or if you are interested in joining as a partner in the eCircular Flagship, please contact Eelco or Pau.



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